..:: AUTO REPORT AFRICA ::..
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Apparently following the success of CFAO Motors Nigeria with the Suzuki brand with Moove partnership, CFAO Ghana, official distributors of Suzuki brand of vehicles in the country, has adopted same template to successfully push the Suzuki brand to have its fair share of the country’s automotive market. Already, CFAO Ghana has sold hundreds of the Suzuki vehicles and is still pushing through with its strategy by partnering leading car hailing service provider, Moove.
The Suzuki S-PRESSO hatchback vehicles are being sold to individuals and corporate bodies on daily basis in a major and strategic push for a good share of the market. Recently, CFAO Ghana entered into partnership with Moove, world’s first mobility fintech, providing revenue-based vehicle financing and financial services to mobility entrepreneurs. This partnership, according to Dennis Gawuga, Communications Manager at CFAO Ghana, has ensured that hundreds of Ghanaians can now earn income as they comfortably pay for and eventually own the vehicles working on Moove’s platform.
The new partnership with Moove has increased S-PRESSO’s brand visibility on the streets of Accra, the Ghanaian capital, and has generated increasing interest amongst customers to learn more about the brand.
Features that Make S-PRESSO Tick
A small vehicle, without doubt, the S-PRESSO is packed with features that makes it arguably not only the best in its category of compact vehicles but also a strong contender in the market.
Affordability: The Suzuki S-PRESSO offers the best value for money when it comes to one-time price point and cost effective in terms of total cost of ownership (fuel efficient, low maintenance cost). This allows for the middle-income earner to afford a brand-new vehicle under full warranty.
Crossover-inspired Design Element
The Suzuki S-PRESSO is a city car with several crossover-inspired design elements and a high ground clearance of 180 cm, enabling it to drive on difficult terrains. It has a high headroom, good cabin space and generous luggage compartment.
Safety
Safety features of the Suzuki S-PRESSO have been validated in a thorough second safety test which was conducted in South Africa by the Global NCAP, with the vehicle scoring a 3-STAR RATING IN SAFETY. Also, in accordance with the regulatory standards which govern vehicle imports in Ghana, CFAO Ghana together with the Ghana Standards Authority worked together in November 2021, to standardize (homologate) the S-PRESSO before importation and distribution.
The vehicle is equipped with DUAL SRS AIRBAGS for both driver and passenger, its high tensile steel body is Suzuki’s TECT (Total Effective Control Technology) which helps protect the cabin in the event of a collision by efficiently absorbing and dispersing energy. The vehicle is also equipped with seat belt with pretensioner and load limiters which enhances passenger safety in case of an impact.
In an emergency braking situation, the Anti-lock Brake System (ABS) keeps tyres from locking. The Electronic Brake-force Distribution (EBD) optimally distributes front and
rear braking force to help stably stop the vehicle.
Additionally, the Suzuki S-PRESSO is equipped with reverse sensors to avoid collision with obstacles and protect pedestrians.
