SEGMENT ANALYSIS

Hino South Africa has reaffirmed its commitment to Vision 2020 which aims to make Hino the top selling truck brand in South Africa by 2020. Recently the Hino staff and dealers signed a pledge under the slogan “One Team, One Pledge” to support this vision. The strategy has the full ...

Nissan is intensifying cosmetic makeover in its entire product line-up to starve-off competitions and essentially uphold the status of the Nissan Patrol SUV as one of the best-known and longest established nameplates on the global 4WD (four-wheel drive) scene. Now redesigned with an unprecedented zest and ergonomics, the more than ...

Mercedes-Benz Vans is set to launch a new 360-degree campaign for the V-Class with a TV and online spot, dealer marketing activities as well as classic print and online advertising. The campaign features the Swiss tennis professional and father of two sets of twins, Roger Federer, his family and their new ...

Banana Island estate, Ikoyi, Lagos is arguably the ‘haven’ for the super-rich in Nigeria. The caliber and worth of the residents are easily noticed by the class of buildings, mansions and cars in the area. The choice of the community by Coscharis Motors, Rolls-Royce sole dealership in Nigeria, for ‘The ...

Bold and beautiful, the NEW RENAULT KADJAR SUV Crossover is the embodiment of the brand’s entire DNA and set to make its mark on one of South Africa’s most hotly contested vehicle categories. New Kadjar expands Renault’s presence in this segment and follows the successful launch of the Renault Captur in May ...

It’s a no brainer that modern day Milan in Italy has become synonymous with style, which makes it the perfect city to launch Toyota latest design marvel concept – Setsuna. To call it a “design marvel” is no exaggeration, as it is a drivable car that is predominantly made from ...

All is set for Volkswagen Amarok to show the hard stuff it’s made of as it makes its official debut at the opening round of the 2016 Donaldson Cross Country Championship in Vryburg scheduled to hold this Friday and Saturday, April 1-2, 2016. Two Amaroks, which were designed and built ...

Ford Explorer fans should be on the lookout for more than a UFO sighting when the acclaimed pop culture phenomenon, “The X-Files”,  returns to television as the Ford Explorer Platinum will feature as the vehicle used by FBI Agent Dana Scully (Gillian Anderson) throughout the highly anticipated six-episode series. “Pairing ...

  KTM South Africa has announced the appointment of Riaan Neveling as its new marketing manager. An avid KTM enthusiast all along and having gained experience in the car industry over the last 10 years, 31-year-old Neveling, according to a statement obtained by AUTO REPORT AFRICA, is looking forward to ...

Toyota’s zero emissions fuel cell car, the Toyota Mirai (‘Future’ in Japanese), is billed to be launched in Sweden and Norway this summer with deliveries in both Nordic countries following other European countries that have introduced the Toyota Mirai in 2015 (UK, Germany and Denmark) or early 2016 (Belgium) . ...