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Subaru Southern Africa said it is taking on the sponsorship of the Midmar Mile again for the second year through its dealership in Pietermaritzburg who will be the Vehicle partner to the 2017 Midmar Mile following the successful inaugural partnership in 2016.
As vehicle partners, Subaru Pietermaritzburg will provide support vehicles for the duration of the event. On the banks of the Midmar Dam, the Subaru range of cars will also be on display for fans to experience and meet some of the Subaru team members.
The Midmar Mile is a proudly South African open water swimming event that takes place at the Midmar Dam in the small Kwazulu-Natal town of Howick, just outside Pietermaritzburg and the 2017 race weekend is scheduled to hold from February 11 – 12 .
Already recognised by the Guinness Book of Records, the Midmar Mile is the largest open water swimming race in the world, drawing a multitude of swimmers to take part, from international swimming professionals and Olympic medalists to regular, recreational swimmers and their families, all daring their sense of fun, adventure and challenge.
Beyond the challenge however, and at the heart of Midmar, is the support and upliftment of those in need. There are a number of fundraising initiatives that take place at Midmar with proceeds from the race being used to promote the sport of swimming in South Africa, in drowning-prevention initiatives and other charitable causes.
It is in this spirit of adventure, safety and performance that Subaru Pietermaritzburg has once again partnered with the Midmar Mile as the official Race Vehicle.
The sponsorship of the Midmar Mile by the Subaru dealership in Pietermaritzburg is supported by Subaru Southern Africa Head Office. Also an official vehicle partner to the South African Hall of Fame now open at Sun City, this partnership continues Subaru’s corporate commitment to supporting South African Sport. In addition to the Midmar Mile, Subaru Pietermaritzburg has historically also supported the Sani2C, Berg & Bush and Joburg2C MTB races.
The Dealer Principal of Subaru Pietermaritzburg, Howard Christie, said he embraces the values of Midmar and how these values align with Subaru.
“I just love that Midmar is an all-inclusive event, bringing so many families to the beautiful KZN province. I love the fact that this event is about adventure and pushing oneself to the limits, but it’s also about family and about upliftment and swimming safety. That’s what Subaru is about. Our cars and our brand are about adventure, family and responsible driving enjoyment and peace of mind. The atmosphere of the event in 2016 was unbelievable and so it just makes sense for us to continue this partnership with the Midmar Mile,” he said.
Subaru said it believes that by harnessing its famous Symmetrical All-Wheel Drive, Boxer engine technology and its range of adventurous, safe and family-oriented vehicles, the Midmar Mile provides the perfect backdrop to showcase the award-winning range of cars from Subaru.
